Up to 60% of digital marketing spend is lost to the agency black box.
Cut the waste. Work directly with senior marketing strategists who both build the strategy and execute it. No handoffs. No juniors.
Where Your Agency Fees Actually Go
* ~60% figure represents combined programmatic supply chain friction and traditional agency overhead structures.
Source: ANA Programmatic Media Supply Chain Transparency Study (2023/24)
We spent years leading, scaling, and operating inside the agencies we now challenge. We've seen exactly where budgets disappear and how to fix it.
Digital Guild is the antidote: an elite collective of senior operators focused on technical precision and full ownership.
Agencies chase ROAS and call it success. Here's what actually drives sustainable growth.
01
The ROAS Dip
ROAS looks strong on a dashboard until it flatlines. The algorithm keeps serving ads to existing customers. You get short-term sales, but no real growth.
02
What Sustainable Growth Looks Like
We optimize for MER and new customers. When you acquire fresh buyers profitably, both revenue and customer base grow together instead of just recycled sales.
03
New CAC Benchmark
By focusing on new customer acquisition instead of bottom-funnel squeezing, your CAC stays healthier and more predictable. No more chasing diminishing ROAS while your pipeline dries up.
This is how our collective approaches sustainable growth. The same senior who designs the strategy owns every campaign from blueprint to results.
Specialized Services
Paid Search
We optimize for both branded and non-branded terms, with a strong focus on high-intent, non-branded search to drive new customer acquisition and make search spend a more effective growth tool.
Paid Social
We engineer your Meta ads to prioritize top-of-funnel discovery over heavy retargeting. The goal is to build a more consistent pipeline of new customers.
Amazon Ads
Amazon rewards high-converting products with organic visibility. We accelerate sales velocity on your best ASINs to scale profit, not just ad spend.
THE GUILD PROCESS
The Guild Process
We pair you directly with senior marketing strategists who own your entire account. No juniors. No handoffs. No agency bloat.
01 // DISCOVERY
Discovery
We confirm our approach fits your scale, then map exactly what stands between your current performance and your goals.
02 // STRATEGY
Strategy
Your senior strategist presents the full plan: profitable new customer acquisition, CAC targets tied to your AOV/LTV, and sustainable revenue, not just ROAS spikes.
03 // EXECUTION
Execution
The same senior who designs the strategy launches and optimizes every campaign. Full ownership from blueprint to results.
04 // TRACKING
Reporting
We report only what matters: new customer volume, new CAC, MER, and other profit-driving KPIs. Everything is clear, data-backed, and tied to your bank account. No vanity metrics.
Four steps. Zero fluff. The senior who pitches the strategy is the one who executes it, and we keep refining until profit scales.